Program Overview: Bachelor of Business Administration Program in Tourism Management (This program is delivered in Thai)
Introduction to Tourism Management
Business Elements for the Hospitality Industry
Tour Business and Tourism Planning
The Bachelor of Business Administration Program in Tourism Management degree program is structured so that students get familiar with the hospitality industry especially in Tourism Management since the beginning of the program.
Two field training units was structured equally important parts of the program, one in Tour Operator or Travel Agency and one in Airline Business or Hotel. These internships provide opportunity for the students to use theoretical and practical in tourism management business acquired in class to workplace practices and get ready for a prime career in hospitality industry especially in Tourism Management Business.
Our Bachelor's program has two yearly intakes, one in January and one in June. Please visit our application page for upcoming application dates and deadlines.
Introduction to Hospitality Industry and Tourism Management
The first year is a broad introduction to Hospitality Industry and Tourism Management Business and basic knowledge in general education courses. This year students will gain basic knowledge about the meaning and important of tourism, history of tourism, type of tourism, etc. Students will gain basic knowledge about tourism components which impact on business and social.
Morals and Dusit Characters for Hospitality Industry
In addition to knowledge for hospitality industry and Tourism Management, students will begin to understand the morality, ethics, and Dusit Characters as the core values to follow. Students will also gain the knowledge and understanding of social manners, service psychology, life planning, social harmony, public spirits, sufficiency economy study, and professional ethics.
Core Business Knowledge for Hotel and Resort Management
Business courses play vital role in sophomore year, students will gain more knowledge in various business components namely; principles of communication, introduction to statistics, business law, principles of marketing, business statistic, and business computer. Beside these business courses students will also learn introduction to tourism geography, English for tourism business, tour guiding, and introduction to introduction to food and beverage service which all these courses will give students holistic picture in hospitality enterprise.
In junior year, students will learn in-depth detail on tourist behavior, tour business, tourism transportation, and accommodation business in Thailand and International context. Students will understand the needs of tourists from different cultures, economy, social, race, religion, motivation of travel, and eating habits. This year students will gain more knowledge about the tourism business, type of tourism enterprise, inbound and outbound tourism, etc. The students will also focus on the structure of tourism business organization and travel agency, the operations of tour operator and travel agency, planning and tour programs, cost pricing and selling price, etc.
Tourism Planning and Marketing Development
Toward the second part of the year, students will be able to plan and develop the tourism marketing plan. Students will learn more on elements of the tourism market, selling charnels, promotion, and factors that can impact the tourism market, market segmentation, technique and strategy in developing tourism products and tourism market inbound and outbound.
Supervised Field Training: focusing on practical in workplace
This is first internship unit which are aimed to increase students skills by training in tour operator or travel agency. Students are encourages to use their personal relationship, networking, or consulting with faculty to find appropriate workplace to match with his/her character. During the practical in an enterprise students will gain professional experience and discipline, skills in working with others, self management, problem solving, maintaining professional ethics and making report and presentation. The unit gives students opportunities to make use of knowledge and skills that acquired from the entire previous year.
Senior year, as students will graduate and get bachelor degree in business administration after pass all requirement which is business courses are one of the most important part. The business courses that students will participate in this whole year are including business forecasting, research method, strategic management, seminar in hospitality industry and human resource management and development in hospitality industry. Beside all these management and business courses students also gain knowledge in tourism business such as air ticketing and reservation, MICE business, and sustainable tourism management.
Supervisory Field Training: focus on practical in Airline Business or Hotel
This is the final internship unit which is aim to develop students supervisory and managerial skills by training in airline business or hotel as well as enhance their professional experience and discipline, creativities, skills in working with others, self-management, decision-making, problem solving, maintaining professional ethics and making report and presentation.