DTC has been on a feature in one of the programme on CNN which will air on this month’s episode of ‘CNN Business Traveller’, host Richard Quest heads to Thailand to explore the evolving Thai tourism industry.

30 million tourists visited Thailand last year and it’s a number that just keeps growing. Now, in the middle of the country’s tourism boom, it’s looking for quality over quantity. This means it wants its visitors to stay longer and spend more. Thailand Tourism Minister Kobkarn Wattanavrangkul explains this shift in strategy to the programme.

The programme discovers how the airline industry is trying to keep up with the number on both Nok Air and Bangkok Airways.

Quest learns what makes Thai hospitality special as he visits Dusit Thani, Bangkok’s first five-star hotel. He also heads north to Chiang Mai to see how this city in the mountain is charming tourists away from big cities and beaches. Additionally, the programme explores why sustainable tourism is vital to Thailand’s future.